Happy dental patient showing off her smile

How to Attract New Dental Patients Using Testimonials

Online testimonials and reviews have exploded onto the digital marketing scene as a top lead generator. About 72% of patients say they’ve read online reviews as a first step when seeking a new doctor.1 And 69% of patients say that positive reviews are of the utmost importance when finding a new healthcare provider, including dentists.2…

How to Create Quality Content for your Dental Practice

Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists. Practices and businesses using blogs to market their products and services see 13 times more ROI than those…

A Step-By-Step Guide to Setting Goals for Your Digital Marketing Campaign

American poet and writer Bill Copeland once said, “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” He’s right. Without goals, we can’t expect to achieve meaningful accomplishments. Anything worth doing is worth setting goals to accomplish. Whether that’s saving up…

dental practice office

Why Your Dental Practice Needs a Blog

“Blogging” is one of the new-fangled words born out of the 21st century’s tech revolution. Most people have heard the term and some may read a few blogs dedicated to their favorite topics. But even the regular blog reader may be surprised to learn the valuable role blogs play in promoting everything from fashion brands…

Dentist reviewing x-rays

What Every Dental Practice Needs to Know about SEO

Buying groceries, dating, researching anything and everything—there’s probably almost nothing you do that doesn’t involve the internet in some way. And that includes finding a healthcare provider. Just over 75% of the population goes to the internet for help finding a medical professional, and that includes searching for the right dentist.1 When patients in your…

5 High Impact Digital Marketing Strategies for Dental Practices

The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves. Whether you…

dentist holding oversized fake tooth

Everything You Need to Know About Market Segmentation

Have you ever thought about your typical patient? Probably not, because there are no typical patients in dentistry. The people you treat come from every demographic and transcend almost all age brackets, income and education levels, races, and even religious affiliations. And that’s just one of the reasons marketing a dental practice is unique—you need…