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The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves. Whether you…
Have you ever thought about your typical patient? Probably not, because there are no typical patients in dentistry. The people you treat come from every demographic and transcend almost all age brackets, income and education levels, races, and even religious affiliations. And that’s just one of the reasons marketing a dental practice is unique—you need…
How does your dental care make your patients feel? Not their physical feelings, although those are important. We mean their emotions. Does making an appointment inspire calm or nervousness? Does walking into your office cause reassurance or reaffirm their anxieties? Does consulting with you leave them feeling confident and cared for? Or more scared and…
Why Great SEO Should Be Every Dentist’s Priority Dental office digital marketing involves many components working together to create success for your office. Are you experiencing the level of success you’d prefer for your marketing? For solo and small group practices in particular, digital marketing offers opportunities to compete for new patients in a way…
As the United States gets closer to a Post-COVID environment, it’s time for dental practices to take stock and consider how to increase new patients and maximize production. Without question, the pandemic took a toll on dental practice productivity. Now is the time to re-examine critical aspects of dental practice marketing post-COVID to look for…
Bringing on new patients is vital for every dental practice, but few understand how to convert customers. Use these three strategies to grow your practice.
How do your patients find you? Patients place a high value on others’ experiences, and the quality of your practice’s reputation directly impacts your success. Eighty-seven percent of searchers trust online reviews when looking for a dental practice. And with the dramatic increase of local search and online reviews, there’s no shortage of testimonials for…
What exactly are local citations for dentists? How do they help your practice? How important are they to your website’s success? These are questions that dentists should be asking themselves. Also known as local business listings, citations are one way Google ranks your website. In short, citations are references to your practice’s name, address and…
Dentists in solo and group practices know all too well that finding and retaining patients isn’t easy. Fortunately, social media marketing for dentists has the ability to help you with both of these challenges. Your social media strategy can do wonders in terms of building your dental brand. Social media is a chance to inform…
Content marketing for dental practices isn’t simply some buzzword that gets thrown around to sound impressive. Your content is an integral part of digital marketing strategies for dentists. In the wake of the pandemic, this is more true than ever. As we consider the dynamics of content marketing for dental practices, we have to look…
