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The U.S. dental industry is worth around 160 billion dollars.1 Given that most dentists spend about 5% of their total revenue on marketing, that means $5.3 billion is spent every year on dental marketing alone.2This begs the question, is your DSO allocating ad money correctly? Or better yet, is the ad spend for your DSO in…
Marketers everywhere are under constant pressure to create, innovate, and captivate. There’s so much competition—especially in the behavioral health sector—and the pressure to stand out from the crowd is daunting.Your creatives, whether you’re working with video, audio, images, or any other ad format, have to evolve to remain effective. And evolution requires innovation. Successful marketers…
Your current residents and new resident leads have been through a lot. Throughout their lives, they’ve witnessed the rise and fall of dictatorships, a presidential assassination and assassination attempt, the first person to walk on the moon, the birth of the internet, the digital revolution, and a crippling pandemic—to just name a few.They’ve experienced all…
Content marketing has grown from a few random videos and a handful of blogs to an entire universe of promotional potential throughout the last two decades. Now, this form of marketing has turned into an advertising powerhouse that 90% of marketing managers use.1These marketers have seen the impact of content marketing, and 70% of them…
Virtual tours offer a safe way for potential patients to see your office and get a feel for your practice. As a result, these videos have become more popular than ever. Google reports that people are twice as interested in business listings1 featuring virtual tours. And when users find a virtual tour on your website, they’ll…
Have you ever thought about your treatment center’s personality in terms of offering psilocybin treatments? For most mental health marketers, the answer is no. But considering what makes your center special, and how that translates into your brand’s personality, is one of the most important steps in building a winning psilocybin marketing strategy.Why is a…
Using social media may feel counterintuitive for a behavioral health center. The private nature of behavioral health services isn’t exactly aligned with what we normally see on Facebook, Twitter or Instagram. But, according to Mark Zuckerberg, more than 200 million businesses use Facebook to reach 2.6 billion people.1With that reach, social media is a tool…
Three out of four seniors may begin searching1 for a senior living community online, but that doesn’t mean your team can slack in the conversation department. In fact, around 70% of online leads end up calling2 your senior living community for more information. Another 60% of those calls turn into in-person tours. So when your team…
Every day, more than 333 million emails are sent and received1 by users worldwide. Some are full of important information. Others are simple correspondence between friends. And then there are promotions.Of those millions of daily emails, only 19.8% are opened and read.2 An even fewer 11.3% are clicked. With such low response rates, you may be wondering…
So you clicked on an ad that caught your eye, and now you feel like you’re seeing promotions for that product everywhere. Are you imagining it? Or are you really being followed by advertising?No, you’re not under the influence of frequency illusion1—when you learn about something new and then suddenly start seeing that something everywhere…
