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Digital intellect for addiction treatment centers is the street cred that says a lot about how successful you are. As important as it is, more than a few detox and rehab centers don’t even understand the concept behind it. In short, digital intellect for addiction treatment centers is the result of careful and thorough data…
What happens when people leave an addiction treatment center? Ideally, they go on with their lives and they are no longer dominated by their drug or alcohol addiction. That’s the ideal. As we all know, it doesn’t always work out that way. Many will take what they have learned and move forward. Others will relapse,…
Virtual Trade Show Platform with Gamification The pandemic has affected every single person. Small business during COVID-19 has been no exception. If the pandemic taught businesses nothing else, it taught them that they have to be extremely adaptable to survive in uncertain times. When large gatherings of people proved impossible across much of the country,…
The Internet Never Got A Shutdown Order: You Don’t Need PPP, You Need PPC (and SEO) The world turned upside down… That’s a good way to describe what’s happened in the era of the coronavirus pandemic. Businesses shut down for months, people sequestered in their homes with nowhere to go, jobs lost… It has all…
How things go from one extreme to another! Just a few years ago, more than one SEO agency expressed concern that websites were under optimized. Optimization was the word of the day to increase Google rankings. Suddenly, the pendulum seems to have swung completely in the opposite direction. Now, there’s a genuine concern from Google…
As Dreamscape Marketing works with various clients in the healthcare industry and beyond, we couldn’t help but notice that a surprising number of new clients don’t have what we would consider to be effective geo-targeted web pages. Companies either don’t fully understand the concept of geo-targeting or they execute it incorrectly. Therefore, every business these…
Google is king of the search engines… but will it stay that way? In a world where consumer privacy is becoming endangered, Google’s eagerness to exploit user search histories has many people concerned. At the same time, one search engine is clearly leveraging that fear to its own advantage. DuckDuckGo aggressively markets the fact that…
It’s no secret that small and medium-sized businesses have taken a significant hit during the coronavirus pandemic. Fortunately, there’s some help out there in the form of Google Ads COVID-19 relief. Google has committed to handing out $340 million in Google Ads credits to help small and medium-sized businesses with their PPC campaigns. At a…
It’s been a long wait for many small business owners to reopen. Weeks, then months went by as companies tried to adjust to a situation that has no parallel in anyone’s lifetime. Norms were turned upside down as businesses in many states shut down. It’s been an unsettling (and unprofitable) experience for many business owners.…
What is E-A-T? E-A-T stands for expertise, authoritativeness, and trustworthiness and was introduced by Google in 2018. Google discusses these three signals in-depth in its Quality Raters’ Guidelines. A document designed to help webmasters understand how Google rates websites and best practices for SEO, design, content, and much more. A big misconception in the…
