SAMHSA on Google’s search banner

SAMHSA Helpline On Google Search Banner: A Good Thing?

In June of 2020, a new banner appeared above Google search results when people searched for “addiction treatment centers.” The banner prominently displayed the words, “help is available” as well as a SAMHSA (substance abuse and mental health services administration) addiction hotline phone number. SAMHSA on Google’s search banner remains in place. In fact, this…

NAP consistency

Call Tracking & NAP Consistency: What You Should Know

Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address and phone number) is closely associated with call tracking for a good reason.…

ethically marketing substance use treatment centers

Ethically Marketing Substance Use Treatment Centers with Dan Gemp

In this SHARE podcast episode, Kabir speaks with Dreamscape Marketing CEO Dan Gemp about ethical marketing for substance use treatment centers. For years, various types of shady practices have been the norm. Dan gives us the details into why Google stopped accepting paid searches for treatment centers in 2017. He also provides an update on…

healthcare marketing technology

Healthcare Marketing Technology Trends in 2021

Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…

post-pandemic marketing

Marketing Strategies for a Post-Pandemic World

We aren’t out of the pandemic just yet. However, we are getting close to the end stage of this life-changing situation. As mass vaccinations become available to the general population in the next couple of months, now is the time to start thinking about post-pandemic marketing. Business reopening strategies must roll out in the right…

local citations for dentists

Top 5 Benefits of Local Citations for Dental Marketing SEO

What exactly are local citations for dentists? How do they help your practice? How important are they to your website’s success? These are questions that dentists should be asking themselves. Also known as local business listings, citations are one way Google ranks your website. In short, citations are references to your practice’s name, address and…

reviews for SEO

Exactly How Important Are Reviews for SEO?

Online reviews are important for the reputation of your business. That’s well known by most business owners these days. However, reviews for SEO are also important, which is something less well known. Although your website remains the single most important digital asset you own, how often people get there can be greatly affected by online…

addiction treatment SEO strategy

Addiction Treatment SEO: How to Win in a Highly Competitive Market

Your consensus is strongly affected by your addiction treatment SEO strategy. Everyone with a detox or drug rehab center knows this. Unfortunately, that creates an unusually competitive marketplace. With so many players, how is it possible to stand out? How is it possible to achieve excellent SEO results in such an environment? Digital marketing for…