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The Emperor’s New Clothes: How Becoming A Data-Driven Company Is Lying to Yourself If Your Culture Just Isn’t Ready For It!

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From marketing to admissions to management, companies are trying harder than ever to become data-centric and make decisions based on business intelligence. However, this data can ultimately be TOO illuminating, honest, and painstakingly transparent. It may reveal tremendous waste, poor decision-making, lack of oversight, and scientific proof of bad business practices. Data from one department can affect all others, and your management team must learn how to use it operationally and culturally. Using business intelligence requires actual intelligence…are you sure you’re qualified? YOU CAN’T HANDLE THE TRUTH…until now.