Is it fair to call behavioral and mental health the black sheep of healthcare? It is tough to say but most people who work in this industry would probably answer with a resounding, “yes.”
Dreamscape Marketing has worked in the behavioral and mental Health space since 2009. In that time, we’ve built effective relationships with hundreds of addiction treatment centers and have seen quite plainly that it’s harder than ever to market mental health services in such a complex, unregulated and non-standardized environment. As stigma in the public perspective dilutes, and consumer education increases alongside advocacy efforts, awareness of corruption and weak treatment programs abounds.
We have identified a number of areas where the behavioral and mental health space faces challenges largely unique to this industry that present unique challenges for maintaining a healthy brand and marketing effort.