Business intelligence is a buzzword that gets thrown around in many companies. However, that doesn’t mean everyone completely understands the term. Let’s be very clear about exactly what business intelligence is because it’s very much at the core of what makes your business a success. Business Intelligence, also known as BI, is a fancy term for the strategies and technologies that companies use based on the data that they have collected. Rather than rely on intuition or anecdotal evidence, business intelligence empowers a company by providing historical, analytical and predictive “snapshot” of a company’s operations at any given time. For an addiction treatment facility, for example, this data can point to everything from what web content drives phone calls to how many phone calls lead to conversions to whether the center is billing efficiently.