Search Engine Marketing in Addiction Treatment: Planning for the Rising Costs of Google™ Adwords



How do you succeed in a world of ever increasing online advertising costs?

It is estimated that only about 5-10% of all internet traffic is attributable to paid search, while 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Digital marketing campaigns that do not have an organic search component are exposing themselves to an auction based, cost inflation scheme in which prices will rise based on demand. In addition, three key words that are frequently used by companies in the addiction treatment industry (Rehab, Recovery and Treatment) continue to be among the top 20 most expensive key words in Google AdWords advertising.