doing math on how to adjust your marketing budget for coronavirus

How to Adjust Your Marketing Budget During a Crisis

During uncertain economic times, one of the first budgets to be reduced or cut by a large number of companies is the marketing budget. While there is some logic in doing this — especially when consumers have less disposable income to spend — what often goes overlooked is the opportunity to get ahead of the…

assisted facility marketing coronavirus

Assisted Living Facility Marketing Through The Coronavirus Pandemic

The country and the world as a whole are facing uncertain times with the rise of the COVID-19 pandemic. Vulnerable populations, especially senior citizens, are seeking ways to stay safe and healthy with the invisible dangers surrounding them. As a result, senior living communities and assisted living facilities face difficult business challenges in terms of…

woman pondering what to do about her drug rehab marketing strategy during coronavirus

Drug Rehab Marketing During the Coronavirus Pandemic

A lot of questions have arisen along with the coronavirus, many of which are very difficult to answer. Fortunately, we have some answers around the topic of marketing your addiction treatment center, specifically around the importance of SEO for drug rehabs during the coronavirus pandemic. Though these are uncertain times for businesses in all industries,…

2019 Called… It Wants Its Marketing Plan Back. The 2019 Marketing Data You Need to Clarify Your 2020 Vision

In his first groundbreaking webinar of 2020, nationally recognized healthcare marketing expert and Dreamscape Marketing CEO Dan Gemp will demonstrate the importance of using hindsight from 2019 to inform your 2020 marketing decisions. He will analyze key historical data points from the digital marketing channels used by addiction treatment centers, and demonstrate how changes in…

team discusses incredible marketing tips

Incredible Marketing Tips

Your marketing efforts may be good, but what can you do to make them incredible? With over 15 years of experience, Dreamscape works with a number of different organizations to strengthen branding, increase web traffic, and drive more conversions. Believe it or not, the process is more science than art. There are very specific steps…

Meet Dan Gemp at the Innovations in Recovery Conference 2020

The Innovations in Recovery Conference 2020 is the premier annual mental health disorders and process addiction treatment event. The IIR 2020 Conference is hosted at the Hotel del Coronado in Coronado, CA from April 6-9th. The Innovations in Recovery Conference 2020 aims to provide insights into the addiction recovery process from the patient’s point of…

team discusses small business seo tips

Small Business SEO Tips

In the last 10 years, Google has reigned supreme among internet search engines. As such, it’s become imperative that small businesses focus on search engine optimization, or SEO. With the prevalence of smartphones and other mobile devices, making sure your business is visible on the front page of search engines is a key to small…

woman wonders do i need dentist seo marketing

Do I Need Dentist SEO Marketing

Like many business owners, as a dentist, you may be asking yourself, “Do I really need to invest in SEO marketing for my dental practice?” The short answer is: Yes! Like any other small business, dentists can benefit from running an SEO marketing campaign as the average consumer routinely turns to Google and other search…

What Is Senior Community Marketing

Like any local business, senior communities need solid marketing efforts behind them. In this age of information, and given the various types of senior living communities that exist, it’s important that your website is reflective of the level of care that you provide to your residents, as well as the environment they can expect to…