In today’s digital age, the internet has become a market place to the world, a valued source of information, and a community where people meet and connect. As of 2008, there are over 1.5 Billion people using the internet worldwide (InternetWorldStatistics.com), and each individual has the potential to learn about what your company can offer them.

With such a wide reaching audience, it is important to make a memorable impression, and Dreamscape Marketing can help you do just that! With our experienced web development team we have the professional capabilities to make your company’s website stand out. Our unique approach to web development creates powerful web solutions that are tailored to your company’s specific needs. We have a three step process to website design that ensures your custom website solution fulfills all of your needs and expectations.

Step One:

Gather Website Requirements: We work with your company to develop a comprehensive listing of the different needs you have for your website. We also provide different design concepts that will ensure that your new website looks as professional as the company it represents.

Step Two:

Implement Design Concept: We have an experienced web development team that uses the latest web design tools to construct a website that exceeds all of your expectations. We can also offer innovative web hosting solutions that ensure that your site will always be up and running on even the busiest of days.

Step Three:

Website Maintenance and Support: With the experience and resources of a full marketing agency supporting your company’s website, you can be assured your site will stay current with the latest content and technologies.

E-Commerce Development

Each and every day billions of dollars in goods and services purchased over the Internet. Millions of consumers use the Internet to buy everything from antiques and collectables to houses and cars. The Internet has created multi-billion dollar companies out of start-ups. Internet provides a low cost channel to market and sell products to a truly global audience available 24 hours a day, 7 days a week.

Features

At Dreamscape Marketing, we have an experienced team of eCommerce developers who have the skills to build a custom eCommerce solution for your company. We have the capabilities to do everything from inventory databases, secure checkouts, shopping carts, and a host of other features. We also have strategic business partnerships with third-party eCommerce developers to ensure the capacity to handle any project, large or small.

E-Commerce Search Engine Optimization

Creating E-Commerce SEO is critical to the success of your site. To ensure you will be bringing in a large number of visitors to ultimately purchase your products, your site needs to be readily available on the search engines results page. Having a significant number of products and offerings can make the SEO process rather complicated, but that is why we are here to help! Learn more about SEO *Links to SEO page*.

Maintaining & Managing your E-Commerce Site

Dreamscape can implement a simple to follow management system that will allow you to easily update the site with new content including orders, products, promotions, and more. See below for a list of some of our management capabilities:

• Upload Product Images
• Setup specials and promotions – Categorize/Organize your products
• Add free shipping/exact shipping prices
• Add or Cancel certain products
• Obtain statistics on each product
• Edit On-Screen help and instructions

• Feature certain products
• Calculate sales tax per state on a per item basis (incorporate live carrier rates)
• Ability to insert comments to each product (publicly and privately)
• Send HTML newsletters/emails

List of Features

See below for a more detailed list of our standard features. Of course every client is unique and we are able to offer customization and special applications for your individual needs.

• An unlimited number of categories, sub-categories, products and options
• Order discounts and promotional codes
• Digital Downloads
• Support for product Ratings & Reviews – Support for product suppliers & manufacturers per Product

• Item discounts based on quantity ordered
• Have your shipping cost calculations take into account the weight of the product
• Feature Certain products on your homepage
• Maintain inventory levels

Consumer Options

• Product selection by brand
• See shipping costs before checkout
• Full order history and detail available for customer
• Customer can view modify personal information on account
• “Save Cart” functionability
• Selectable Currency and Language

• “Share with a Friend” functionality allows customer to send a link to a product via email
• Convenient Print Order Function
• Customer recieves email confirmation
• Customer can save a list of favorite products

Security

• SSL support
• Encryption of Passwords, Credit Card numbers, and other private information
• Main database kept separate from private information

Payment Options

• Support for offline payments (i.e. Mail, Fax, etc.)
• 2CheckOut.Com Auto-Update
• Authorize.Net
• World Pay
• Google Checkout
• Verisign PayFlow Link and Pro
• LinkPoint
• Accept up to 9 different acceptable Credit Cards

Analytics

• Get to know who visited your site – who, when, if they purchased anything
• Look at a certain time period
• View the top landing pages and exiting pages
• Integration with Google Analytics

The science of understanding who comprises your target audience is critical in determining how to effectively reach them.  Analyzing information such as gender, age, occupation, and income level can indicate the direction your company needs to take in order to create interest and appeal for your product or services.  As mentioned on our blog, marketing in unfavorable economic conditions is essential to demonstrating your commitment to customers, as well as remaining competitive.  Changing economic times can create unique buying patterns from your consumer audience.  Dreamscape Marketing can help you understand the necessary steps in addressing these constant changes.

Our consumer surveys allow your business to gain the necessary knowledge regarding your consumer’s expectations and response to your product or service.  Important information such as:

• Where and how consumers receive information on your products and services
• What they perceive to be strengths or weaknesses
• Overall consumer satisfaction with what you have to offer

Using this information, our consultants will offer suggestions on how to improve service to existing consumers and reach out to potential customers that may or may not be familiar with your products and/or services.

Are you considering the launch of a new product or offering a new service?  In order to maximize your potential for success in the market place, Dreamscape offers you detailed information on the following topics:

• Pricing Research – determining a competitive price without underselling yourself and maximizing potential profits.
• Concept Development and Testing – understanding what potential consumers are looking for in a new product or business, and how to create appeal and interest.
• Market Opportunity Assessment – determining how and where your company or product fits into the current marketplace and opportunities for growth.
• Positioning Research – determining how your company or product will compare to the competition and how it is perceived.

We will ensure that your business is fully prepared with the necessary information to establish a presence the marketplace.

The process of launching a new product or service can be costly and complicated.  Without proper planning, the result is often a gamble.  Our ‘Dream Team’ will work to place the odds in your favor by providing your business with the necessary analysis, planning materials, and implementation techniques for an effective launch.

The diverse experience of our ‘Dream Team’ allows us to provide consulting for products and services across a wide range of industries.  Dreamscape Marketing can provide your company with all the relevant research you need.  By analyzing demographic information, technological ability, and competitive pressure, we will help your service or product distinguish itself from the relevant competition.  The Dreamscape team of experts will be available to your company every step of the way leading up to and after the launch.

The Dreamscape Marketing team is enthusiastic about working with your company to achieve its business and marketing goals.  Dreamscape offers a comprehensive support system to guarantee that your plan is a success, with a dedicated project manager and account rep for every client.  Whether you need full-scale support or just a helping hand, our team is dedicated to taking your business to new heights and forming a strong strategic partnership with your company.

Step 1: Consultation

Our experienced consultants will meet one-on-one with you in order to gain a full understanding of your business and marketing needs.  We will discuss your past and present business plans, and determine how the Dreamscape Marketing team can help you create and reach new goals.
If you are looking to enhance upon a current website or construct a brand new site, we can discuss the direction and use of your site to create a customized page that will be equipped with the latest in media technology and search engine optimization techniques.

Step 2: SWOT Analysis

A SWOT analysis consists of examining the Strengths, Weaknesses, Opportunities, and Threats that are unique to your business.  We will conduct an in-depth analysis of your business and/or marketing strategy in order to identify all strengths and weaknesses.  It is then that we can work together to identify any potential opportunities and threats which may be present.  Successful marketing plans are a science, backed by proven strategies, and can be measured by very real and specific success metrics.  A professionally conducted SWOT analysis can redefine a firm’s entire marketing mindset.

Step 3: Developing Your Best Approach

After establishing your goals and an understanding for your business and its marketplace, our team will develop a plan to put these goals into action.  Our experienced team will make sure your plan is specialized, cost-effective, and user-friendly.  Our team will include timelines and detailed descriptions of how to go about implementing this new approach, and define goals as part of a strategy for measuring your success.

Step 4: Implementing Your Plan & Design Solutions

Once a plan is established, the Dreamscape Marketing team will provide the tools and information needed to implement it.  Our team will be there to guide your business through the inception of your plan  and to ensure that the strategy is working as intended.  If minor adjustments are needed, our team will work with your business to make the right decisions and put them into place quickly and effectively.

Step 5: Performing Analysis

Dreamscape Marketing can perform periodical performance reviews to monitor both short and long-term goals.  This allows our team to make recommendations and changes as needed to ensure that your plan continues to be successful.  This commitment to success is an important step of the marketing process.  It ensures that your business continues to strengthen its brand and generate the largest market share possible.

Step 6: Forming a Strategic Partnership

As your business grows and market conditions change, you can rely on Dreamscape Marketing to guide your company in making the necessary changes to remain competitive.  Our experts study the latest trends and innovations in marketing and web development so that your company has the advantage in today’s competitive marketplace.

Awaken Your Potential…Contact us for a free estimate on your desired project!

I have heard this story a thousand times. Heck, I have even been a part of this story.  What story you ask? Let me set the scenario for you:

Two business owners are having coffee. They have successful businesses that they are ready to expand on to the internet.

“Have you chosen a web developer yet?”

“Web developer? Are you serious? I am having my son build the website. He is on the internet all the time and knows everything about websites and stuff like that.”

“Your son, really? Does he build websites for a living?”

“No. He is still in school. He will build it for free though!”

All too often, I come across this scenario. It is one of the obstacles of being in the web development industry. The internet is unlike any other business medium. It is open to all, information is abundant and there is a SIGNIFICANT learning curve between generations. Toss around some terminology like web development, social media, cascading style sheets and search engine optimization and chances are the average web user will think you are working for the NSA. But don’t call Washington just yet. The casual web user may use the same language as a professional web developer. That doesn’t necessarily mean they can speak it.

Whether it is your son, daughter or nephew’s cousins uncle twice removed, you must gaze a skeptical eye on the services they claim to be able to provide. Let me modify the scenario a bit to explain my point:

• Would you let your son fix your company’s toilet because he watches the DIY Network?
• Would you let your daughter operate on an injured employee because she watches “Grey’s Anatomy”?
• Would you let your neighbor replace your company delivery truck’s engine because they have a subscription to “Car and Driver”?

You may think these scenarios are completely different from building a website but when broken down to the most basic form, they are identical. Each scenario above describes using a person with a casual interest in something performing a job that requires a professional. Web development is no different. In fact, using a professional web developer may be even MORE important (except the doctor example…that would be pretty dangerous).

Take the toilet example. Even if you own a storefront, chances are you might get 10-15 customers that need to “evacuate” daily. If your toilet is broken, you most likely will not lose their business. Your website on the other hand may receive 100-50,000+ visitors a day. If it is broken, or not functioning properly, your customer’s have no access to your business. We have all navigated to a website that was down or slow to load. I am sure you, just like me, closed the website in less than 10 seconds.

The fact is, web development may look easy on paper. There are hundreds of programs that claim to make it simple for anyone to use. My hope is that you will be wary when you evaluate this option. If your business is on the internet, it is part of a huge online marketplace that reaches millions of potential customers. Facing those customers with a virtual storefront that is templated, slow and functions poorly is your COMPETITOR’S best sales tool.

Use a professional! There are numerous professional web development agencies. Most focus on specific customer bases (i.e. small businesses, personal websites, e-Commerce websites etc.) so finding one that meets your needs should not be hard. You can even find a web developer near your business, and often meet with them face to face.

It may not be free, but it will be well worth the investment. A professionally developed website should pay for itself before that leaky toilet breaks down again.