Going Green: Save Money and Energy with Your Marketing
Whether you believe in global warming or not, in today’s market, you can really only benefit from initiating some “green” processes for your business. Not only will this boost your creditability to any potential conservation-conscious consumer, it may also help save you money. One of the best things that may have ever happened to trees [...]
You’ll never be able to talk about a bird “tweeting” without thinking of social media ever again. Twitter, technically, is a micro-blogging platform. Users write 140 character blog posts, or “tweets,” and can also share photos, videos, and web links. The service has gained a quick following and companies do best to jump on board. [...]
Marketing for Small Businesses vs. Large Businesses
Marketing for any business must include: - Determining your marketing goals - Identifying your key demographic - Developing a plan to reach this demographic - Implementing this plan When it comes to marketing for small businesses versus large businesses, the principles are the same. The difference lies in selectivity. Large businesses can afford to spread [...]
Protecting Your Privacy: The Dark Side of Online Marketing – Facebook
Facebook has been sued several times over privacy concerns. They’ve recently attempted to mend many of their security loopholes, but the platform is not airtight. If you read the Facebook privacy policy, you will see that although you can control your privacy on the site to a certain degree, Facebook does have leeway with some [...]
Technology and Its Impact on the Marketing World
Technology has taken the marketing world from print media and focus groups to social media and Google analytics. And just like McDonald’s changed the pace with which we feed, so the Internet has changed the speed with which we consume information. But beyond speed, we also receive so much more information than ever before. According [...]
Geotagging: Tweet Your Way to Success
Back in instant messaging’s heyday, I was always a bit perturbed when someone left an away message with a not-so-specific location. “At the nail salon.” Now, I’d love to join you for a pedi, but where to head? I’m from New York, where nail salons are about as common as pizzerias, so a generic reference [...]
