Twitter

Posted 01.13.2011

You’ll never be able to talk about a bird “tweeting” without thinking of social media ever again. Twitter, technically, is a micro-blogging platform. Users write 140 character blog posts, or “tweets,” and can also share photos, videos, and web links. The service has gained a quick following and companies do best to jump on board. [...]

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Marketing for any business must include: -      Determining your marketing goals -      Identifying your key demographic -      Developing a plan to reach this demographic -      Implementing this plan When it comes to marketing for small businesses versus large businesses, the principles are the same. The difference lies in selectivity. Large businesses can afford to spread [...]

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Domain Name Choice

Posted 01.13.2011

The best choice for your domain name is the name of your website. These days, most companies register the same domain name as their company name. So, when people look up your company, they will type in www.yourcompany.com. If instead another site pops up, or worse yet, your competitor’s website pops up, you run a [...]

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Web Hosting

Posted 01.11.2011

Dreamscape Marketing offers competitive plans and pricing on many different web hosting services with the best features.  We can tailor a web hosting package that meets the needs of your business – large or small. Many different web hosting companies offer plans that are cheap, but unfortunately the low cost means low quality service and [...]

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Web Development

Posted 01.11.2011

In today’s digital age, the internet has become a market place to the world, a valued source of information, and a community where people meet and connect. As of 2008, there are over 1.5 Billion people using the internet worldwide (InternetWorldStatistics.com), and each individual has the potential to learn about what your company can offer [...]

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Social Media Marketing

Posted 01.11.2011

Social media websites have revolutionized the Internet and changed the way many people interact on a daily basis.  Social media sites are used to connect with friends, stay current with news, and engage with the world around us.  These new Internet destinations attract millions of users every day.  The two most popular sites, Facebook.com and [...]

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Why Dreamscape SEO?

Posted 01.11.2011

In addition to the techniques above, we utilize a host of other tools including directory submissions, data feed optimization, landing page development and more.  Internet search engines such as Google and Yahoo are continuously updating their search algorithms, so our developers are constantly researching new techniques to ensure we are always delivering the most efficient [...]

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How does SEO work?

Posted 01.10.2011

All internet search engines have their own proprietary search algorithms that sort through millions of pages of information in order to find websites with the most relevance to the original query.  Although these search algorithms are closely held trade secrets, several proven techniques can be utilized to improve a website’s search ranking.  At Dreamscape Marketing, [...]

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Demographics

Posted 01.10.2011

The science of understanding who comprises your target audience is critical in determining how to effectively reach them.  Analyzing information such as gender, age, occupation, and income level can indicate the direction your company needs to take in order to create interest and appeal for your product or services.  As mentioned on our blog, marketing [...]

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Market Positioning

Posted 01.10.2011

Where does your business stand relative to the competition?  Can you identify their strengths and weaknesses?  Why should a potential customer choose your business or product over the similar ones available? Having a clear comprehension of how your competitors operate and perform gives your business the opportunity to position itself both offensively and defensively.  You [...]

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