The Power of Google

Avi — Fri, 27 Aug 2010 15:56:07 +0000

What makes Google one of the most successful companies in the world?

What makes their business model head and shoulders above those of similar companies.?

Why can they continue to grow and succeed while other companies are reducing forces and cutting losses?

What let’s Google continue to develop new technologies and fund countless projects while your company is cutting benefits and taking away overtime?

With companies like Google, MSN and Yahoo, PPC is the name of the game. The Price Per Click model has taken over the search engine industry and made Google 23 billion alone in 2009. A true ROI model, companies are only charged if their sponsored links are clicked, the innovation comes from the way the results are created. This where Google AdWords come into play. With Google AdWords, you can create and run ads for your business, quickly and easily. Run your ads on Google and their advertising network — no matter what your budget, you’ll only pay when people click the ads. If a customer sees your ad engages it, it’s recorded in your account as a click. Monitor your clicks to see how many people choose to enter your website from your ad. With cost-per-click (CPC) pricing, you pay only when someone clicks on your ad, making the model very efficient and cost effective for businesses of all sizes.

It’s no wonder Google can afford an on-site masseuse…

Cuil Runnings

Dan — Mon, 25 May 2009 12:17:28 +0000

Last week a new competitor entered into the scene to take on Google for the title as world’s greatest search engine running (actually created by former Google employees). Cuil (pronounced “cool”) brings your standard query to the next level, by not only running a search for a particular text but analyzes the surrounding content to formulate a more relevant result. The search engine stretches out across more web pages (apparently three times as many as Google and ten times as many as Microsoft). You’ll also find that your results won’t necessarily be the most popular sites visited so as to bring forth sites that may not be as frequently visited but happen to be more relevant to your search. Lastly, the program offers a new sense of privacy by not keeping record of the history of your searches.

Why is understanding how these large search engines work important to your e-business? Maximizing your presence on the search engine results page (SERP) allows for greater opportunities to attract potential customers, generates brand awareness, and ultimately leads to increased sales. Cuil shakes up the way we traditional view our SERPs by organizing them into columns with summary text and a picture. It also categorizes and offers suggested searches.

Search Engine Optimizers will need to take note of this new way of organic searching, and adjust accordingly. Understanding the mechanics behind the algorithms can be complex, but increasing your ranking means understanding how the SERP is both generated and formatted. Increasing ranking can include filling your webpage with significant content, images, and having a unique overall presentation. If your site isn’t currently highly ranked by the existing search engines, there could be a real opportunity with Cuil to place your site on the forefront if your site is presented correctly.

So far there are certainly kinks to be worked out with the running of this new search engine (site actually crashed the first day of its launch due to significant volume), but if it is able to deliver on what it has promised to offer, the site has a great deal of potential.

Let us know what you think about Cuil and if you think it has a chance at taking on Google!

Dreamscape Marketing | Awaken Your Potential... » Google

The Power of Google

Cuil Runnings