Marketing for Small Businesses vs. Large Businesses
Marketing for any business must include: - Determining your marketing goals - Identifying your key demographic - Developing a plan to reach this demographic - Implementing this plan When it comes to marketing for small businesses versus large businesses, the principles are the same. The difference lies in selectivity. Large businesses can afford to spread [...]
Protecting Your Privacy: The Dark Side of Online Marketing – Facebook
Facebook has been sued several times over privacy concerns. They’ve recently attempted to mend many of their security loopholes, but the platform is not airtight. If you read the Facebook privacy policy, you will see that although you can control your privacy on the site to a certain degree, Facebook does have leeway with some [...]
Customer Relations: Getting Close to the Customer
Establishing a relationship with a potential customer or a current one is an effective way to ensure profit. With the advent of the Internet and social media, it’s much easier than ever before. Internet: - Create a content rich and attractive website. Make your domain name easy to find and search. - Offer options for [...]
Geotagging: Tweet Your Way to Success
Back in instant messaging’s heyday, I was always a bit perturbed when someone left an away message with a not-so-specific location. “At the nail salon.” Now, I’d love to join you for a pedi, but where to head? I’m from New York, where nail salons are about as common as pizzerias, so a generic reference [...]
