So we have all heard this term at some point in our lives, but what does a SWOT Analysis really do for a business? SWOT–which stands for Strengths, Weaknesses, Opportunities, and Threats–is a way of understanding where your business stands in its market. It is extremely important to conduct a SWOT Analysis to understand where [...]
Flip on any TV show today, any movie, any Hulu clip while you’re trying to avoid work and you’ll see it: product placement. I sometimes laugh with how obvious they’re making it nowadays, but let’s face it—it works. I can’t tell you how many times I bought a product just because it was featured on [...]
Ah, the Super Bowl. An excuse to drink beer, make seven-layer dips, and let’s not forget, watch commercials. I guess the game is thrown in there somewhere too. According to a recent survey conducted by the New York Post, 51% of people watch the Super Bowl for the advertisements rather than for the actual game, [...]
Restaurants use specials and happy hour promotions to increase their revenue, advertising and customer base. Specials on menus advertise a restaurant’s best dishes for a lower price, or as a combination with other good dishes to allow the customer to taste a dish that they might otherwise shy away from because of the price. This [...]
Business Cards are the major advertising agents of companies. A friendly, visually pleasing, and informative business card is more likely to make a lasting impression. However, make sure to give your potential clients a professional first impression. Consider the following strategies to make your business card more memorable: Make your business easy to work with: [...]
We are all in the business of promotion, no matter what industry you are in, at some point you’re going to need to promote your company. Incentives are a great way to promote your business, allowing customers to reinvest into your products and build customer loyalty, increasing their likelihood to return. Gift cards sell your [...]
Utilizing Dreamscape Marketings SEO capabilities and an aggresive Geo-targeting campaign, local businesses McMahon Auto, Assets Protection and BGA Insurance are receiving strong Philadelphia area traffic numbers.
A tradeshow offers you the chance to do something you don’t often have the opportunity to do: walk into a room full of your key demographic. But if you’re not prepared properly, it won’t matter who’s in the room. It’s like being handed an apple when you don’t have any teeth. The key to a [...]
