customer relations « Dreamscape Marketing

Psychology of Buying

Posted 01.13.2011

In 2007 the SPCA debuted a commercial featuring the faces of sad dogs and cats, while Sarah McLachlan sang “Angel” in the background. In one year, that single advertisement raised over $30 million for the animal adoption agency. To get people to buy, you have to appeal to their emotions. Contentment is capitalism’s worst enemy. [...]

Tradeshows: Catering to Your Target Demographic

Posted 01.13.2011

A tradeshow offers you the chance to do something you don’t often have the opportunity to do: walk into a room full of your key demographic. But if you’re not prepared properly, it won’t matter who’s in the room. It’s like being handed an apple when you don’t have any teeth. The key to a [...]

Marketing for Small Businesses vs. Large Businesses

Posted 01.13.2011

Marketing for any business must include: - Determining your marketing goals - Identifying your key demographic - Developing a plan to reach this demographic - Implementing this plan When it comes to marketing for small businesses versus large businesses, the principles are the same. The difference lies in selectivity. Large businesses can afford to spread [...]

Customer Relations: Getting Close to the Customer

Posted 01.11.2011

Establishing a relationship with a potential customer or a current one is an effective way to ensure profit. With the advent of the Internet and social media, it’s much easier than ever before. Internet: - Create a content rich and attractive website. Make your domain name easy to find and search. - Offer options for [...]

Technology and Its Impact on the Marketing World

Posted 01.11.2011

Technology has taken the marketing world from print media and focus groups to social media and Google analytics. And just like McDonald’s changed the pace with which we feed, so the Internet has changed the speed with which we consume information. But beyond speed, we also receive so much more information than ever before. According [...]

Geotagging: Tweet Your Way to Success

Posted 10.05.2009

Back in instant messaging’s heyday, I was always a bit perturbed when someone left an away message with a not-so-specific location. “At the nail salon.” Now, I’d love to join you for a pedi, but where to head? I’m from New York, where nail salons are about as common as pizzerias, so a generic reference [...]