The Case for Professional Web Development

I have heard this story a thousand times. Heck, I have even been a part of this story.  What story you ask? Let me set the scenario for you:

Two business owners are having coffee. They have successful businesses that they are ready to expand on to the internet.

“Have you chosen a web developer yet?”

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Own the Elevator

Recent research has shown that the first thirty seconds of a meeting with prospective clients is the best chance to sell them on your products and services. This priceless time is commonly known as your “elevator pitch” and can often make or break a business opportunity.

A prospective client has most likely heard many elevator pitches, and will not be receptive to yours unless it breaks the mold of monotony. Danny Wood, a Sales Expert based out of Northern New Jersey, recently discussed some interesting tactics to differentiate your sales approach from your competitors. He  recommends two useful strategies:
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