SEO & Paid Search

What it is:

SEO or Search Engine Optimization is the process of enhancing your chances of someone finding your site on a search engine. Most people won’t search hours clicking next on the search engine page. That’s why it’s important to be at the top of a search results page. It’s also important to know what people are searching for and where you stand in that search. All search engines use top-secret algorithms to retrieve the most relevant information they index on the web. Think of them as giant spiders searching the web to find the juiciest flies. There are ways we can make your site a little more appetizing to that giant spider. Things like key word targeting, in-bound link development, and web design and layout.

Paid search increases the number of times your website appears as a sponsored result. The average price of a potential customer’s click is 75 cents. If you pay the search engine’s fee, you will pop up more times in searches, but you need to come up with key search words for your company. Dreamscape Marketing can find these words for you.

How we do it:

Web Design and Layout: Structure is a key factor to success in SEO campaigns. We make it simple for search engines to index and to retrieve information. Even in the programming code, little details like meta-tags (relevant words) are important to the SEO process.

Key Word Targeting: We make sure customers find your site by evaluating what words they use to find you and sites like you. Then we can appropriately place these words in your content so customers will find you easier, therefore putting ahead of the competition.

In-bound Link Development: It’s kind of like name-dropping, but with no bragging involved. If an established website links to your site, then your site gains more creditability with search engines. Then, the more in-bound links your site acquires, the better the chances you have of being picked over your competitors’ sites. Nobody likes being picked last on the playground, but with us on your side you wont have to worry about that. We know enough established web presences to keep you off the bench and in the game where you belong. Who knows, with our expertise, you could even be the MVP.

For paid search, we will use web traffic analytics to give you the most critical search terms for your website. We will provide periodic reports so you know how your web traffic is doing as well as your sales rates and we will continue to analyze the effectiveness of your pay per click campaign. At Dreamscape Marketing, we want to make sure you get the most for you money so we will make sure your efforts are effective.