FAQs…
Dreamscape FAQs | General Web FAQs | SEO & PPC FAQs | Flash FAQs | E-Commerce FAQs
What is Google Page ranking? How do I find out the rank for my site and improve it?
If you want to raise your website’s rankings in Google, the first step is to check Google’s Page Rank. This number has an effect on how high or low your website is listed in the rankings, and reflects how ‘important’ Google considers your website to be, among similar sites. Page Ranks are assigned to a website as a score between 0-10, with a higher number reflecting a better ranking. Google Page ranking is not the most important factor regarding your website, but given Google’s prevalence as a popular search engine, it is important to know the ranking score. This can give you an indication as to what is working on your website and what needs to be improved.
Want to find out the Google Page ranking for your website? Click here to use an online tool that will provide the page ranking for your website.
Your Google Page Rank is a representation of the overall ‘importance’ and quality of your website. The main factor influencing these rankings is based on incoming links, which are any external link to your website from other websites on the Internet. These are used as a form of credibility. Google assumes that if other websites have your page listed then it has something to offer and is reputable.
The more incoming links your website has, the higher your Google Page Rank will be. Google ‘sees’ websites with high numbers of incoming links as being ‘more important.’ Think about it this way – if you put a link to another company’s website on your own site, it is because you feel that the company is reputable and has something to offer to your potential and current customers. When you are in the process of building links for your website, exercise moderation and plan carefully so that your link building isn’t classified as ‘spamming.’ This can happen if you try to build links too quickly or build links from websites that are irrelevant to your website.
Besides the amount of incoming links, the other factor is the type of incoming links. If websites that link to your page have a low or 0 Google Page Rank, then the link is not helping to increase your rank. You want to make links to your website from other sites that have a strong Google Page Rank.
While incoming links are an important part of establishing and strengthening your website’s ranking, it is not the only factor to consider. Many sites focus on the quality and quantity of their content as the most important factor. Unless your site has an overwhelming number of incoming links, then you need to have a sizable amount of strong, well-written content for your site. Accurate, relevant content plays a large part in the rankings that your website will receive. The combination of good content and support from incoming links will make your site credible and relevant, and your Google Page Rankings will reflect that.
What is Pay-Per-Click advertising, and why should I use it to market my website?
One of the easiest methods of appearing at top of the search engine results is to pay. Paying websites will ALWAYS be above non-paying sites, but receiving organic rankings (rankings based on content) is very beneficial as well. Utilizing contemporary methods of search engine optimization can raise your site into the top of the search engine results. Businesses that pay for advertisements to appear at the top of these listings are buying advertising known as a “sponsored listing.” Companies often bid for keywords, with the winning bidder earning the right to appear first on the list. Search words used more frequently typically cost more. These advertisements are known as ‘Pay-Per-Click” ads because you only pay when someone actually clicks on the link and goes to your site. Each click can cost anywhere between 10 cents to several dollars, with an average cost of 60 to 80 cents per click.
Why is SEO (Search Engine Optimization) important?
Search engine optimization is a crucial tool in contemporary website design. Web design companies employ search engine optimization methods to produce better search engine listings and free website traffic. A strong web design plan is based around the architecture of your site, and this contributes to better results in search engine rankings.
Search engines look for several different things when they search your website. One of the most important aspects of your website is the presence of relevant content. The more relevant text that is available for searching on your website, the higher your website will appear in the search engine results listing. Relevant keywords can be included within the code of your website, and this will help to have your website listed closer to the top of the results. Search engines cannot ‘find’ and search through text that is part of a Flash animation. When high search engines rankings are a priority for your business, it is better to use ‘normal’ text in the content of your website. Each business is different, and therefore has different priorities for their website.
How do you perform Search Engine Optimization?
The benefit of utilizing Search Engine Optimization is to increase the amount of web visitor counts by ranking extremely high in the results of top search engines. This is accomplished by using certain keywords within the content of your site. Dreamscape’s market research and expertise will use the below outlined process to ensure each dollar you spend on SEO will translated into larger revenues.
The Search Engine Optimization process can be broken down into 5 major steps:
• Check the current description of each page of your website. Confirm there is a detailed description regarding the content of each page and if not, add accordingly.
• Verify the use of keywords of each page and provide the most accurate keywords possible. Selecting the best keywords to describe the subject of your website is necessary for the SEO process to be successful.
• Choose a title for your page that is meaningful, descriptive and relevant to your entire business.
• All content must be relevant to the overall theme of the page. Delete any unnecessary verbiage.
• Exchange the link of your URL with other relevant websites. The other websites should be similar in message and content. For a more detailed description of our SEO plan please click here.
How Long does it take to receive quality SEO? When can I begin using SEO?
Your company can begin using SEO as soon as you complete the “Free Estimate” form and an analysis of your business is conducted. The SEO methodology that Dreamscape utilizes includes an overall analysis of your websites structure and content. As soon as Dreamscape begins providing the SEO service for your website, the impact will be immediate and significant. While many other SEO consultants promise increased traffic with lackluster results, Dreamscape ensures increased traffic from the RIGHT customers. This in turn results in an increase in profits. To learn more about the benefits the SEO process can have for your business, read on.
How do I choose a Search Engine Optimization (SEO) company?
To select the best search engine optimization company for your website, the most important thing to consider is RESULTS. This is the main objective of successful SEO and is the ‘bottom line.’ If the company can prove that they have worked successfully for other clients then they should be a good choice.
But watch out for outrageous guarantees. If a claim sounds too good to be true, it almost always is. If an SEO company promises results, you may have reason to be doubtful. Even the best search engine optimization companies cannot promise your exact page ranking after the initial SEO work is complete. Successful search engine optimization is an ongoing process that requires trial and error and refinement. Search engine ranking methods vary and individual search engine companies never reveal the methods and algorithms they use in establishing page rank. No one can tell you exactly what will place your site above or below any other site.
Ask for examples of sites that have used the company’s SEO services as part of the company’s overall portfolio. They should be able to demonstrate where the company appears in different search engine rankings pages. If they can’t provide examples, then they most likely don’t have any!
With any type of web design service including search engine optimization, you have to consider the investment in terms of the results that it will provide. It is senseless to try to save money by choosing an inferior service that will provide a short-term solution without any real, long-term results. The initial investment may cost more, but the benefits and return on the investment will justify the cost. The success of your business depends on a strong web presence, and having good rankings in different search engines will help your business to grow and developing its marketing.
For more information and to receive a free quote, call or email Dreamscape Marketing today!