Utilizing Dreamscape Marketings SEO capabilities and an aggresive Geo-targeting campaign, local businesses McMahon Auto, Assets Protection and BGA Insurance are receiving strong Philadelphia area  traffic numbers.

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On May 21st, 2010, Google celebrated Pacman’s 30th birthday. Traditionally, Google has changed their logo to reflect significant or cultural occasions, but this time, Google took it a step further: an interactive logo. The Google Doodle, created by Ryan Germick and Marcin Wichary, not only is a full, 265 level playable version of Pacman, but [...]

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Psychology of Buying

Posted 01.13.2011

In 2007 the SPCA debuted a commercial featuring the faces of sad dogs and cats, while Sarah McLachlan sang “Angel” in the background. In one year, that single advertisement raised over $30 million for the animal adoption agency. To get people to buy, you have to appeal to their emotions. Contentment is capitalism’s worst enemy. [...]

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Whether you believe in global warming or not, in today’s market, you can really only benefit from initiating some “green” processes for your business. Not only will this boost your creditability to any potential conservation-conscious consumer, it may also help save you money. One of the best things that may have ever happened to trees [...]

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A tradeshow offers you the chance to do something you don’t often have the opportunity to do: walk into a room full of your key demographic. But if you’re not prepared properly, it won’t matter who’s in the room. It’s like being handed an apple when you don’t have any teeth. The key to a [...]

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Twitter

Posted 01.13.2011

You’ll never be able to talk about a bird “tweeting” without thinking of social media ever again. Twitter, technically, is a micro-blogging platform. Users write 140 character blog posts, or “tweets,” and can also share photos, videos, and web links. The service has gained a quick following and companies do best to jump on board. [...]

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Marketing for any business must include: -      Determining your marketing goals -      Identifying your key demographic -      Developing a plan to reach this demographic -      Implementing this plan When it comes to marketing for small businesses versus large businesses, the principles are the same. The difference lies in selectivity. Large businesses can afford to spread [...]

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Domain Name Choice

Posted 01.13.2011

The best choice for your domain name is the name of your website. These days, most companies register the same domain name as their company name. So, when people look up your company, they will type in www.yourcompany.com. If instead another site pops up, or worse yet, your competitor’s website pops up, you run a [...]

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Facebook has been sued several times over privacy concerns. They’ve recently attempted to mend many of their security loopholes, but the platform is not airtight. If you read the Facebook privacy policy, you will see that although you can control your privacy on the site to a certain degree, Facebook does have leeway with some [...]

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We’ve already talked about the importance of using keywords for Search Engine Optimization (SEO). But to further benefit your SEO campaign, you need to know where best to position your keywords. Best Keyword Positions: -      Use keywords in web page titles. Web page titles are located at the top of your browser window, in the [...]

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