Business Cards are the major advertising agents of companies. A friendly, visually pleasing, and informative business card is more likely to make a lasting impression. However, make sure to give your potential clients a professional first impression. Consider the following strategies to make your business card more memorable: Make your business easy to work with: [...]

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Marketing with Incentives

Posted 02.24.2011

We are all in the business of promotion, no matter what industry you are in, at some point you’re going to need to promote your company. Incentives are a great way to promote your business, allowing customers to reinvest into your products and build customer loyalty, increasing their likelihood to return. Gift cards sell your [...]

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Utilizing Dreamscape Marketings SEO capabilities and an aggresive Geo-targeting campaign, local businesses McMahon Auto, Assets Protection and BGA Insurance are receiving strong Philadelphia area  traffic numbers.

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On May 21st, 2010, Google celebrated Pacman’s 30th birthday. Traditionally, Google has changed their logo to reflect significant or cultural occasions, but this time, Google took it a step further: an interactive logo. The Google Doodle, created by Ryan Germick and Marcin Wichary, not only is a full, 265 level playable version of Pacman, but [...]

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Psychology of Buying

Posted 01.13.2011

In 2007 the SPCA debuted a commercial featuring the faces of sad dogs and cats, while Sarah McLachlan sang “Angel” in the background. In one year, that single advertisement raised over $30 million for the animal adoption agency. To get people to buy, you have to appeal to their emotions. Contentment is capitalism’s worst enemy. [...]

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Whether you believe in global warming or not, in today’s market, you can really only benefit from initiating some “green” processes for your business. Not only will this boost your creditability to any potential conservation-conscious consumer, it may also help save you money. One of the best things that may have ever happened to trees [...]

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A tradeshow offers you the chance to do something you don’t often have the opportunity to do: walk into a room full of your key demographic. But if you’re not prepared properly, it won’t matter who’s in the room. It’s like being handed an apple when you don’t have any teeth. The key to a [...]

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We’ve already talked about the importance of using keywords for Search Engine Optimization (SEO). But to further benefit your SEO campaign, you need to know where best to position your keywords. Best Keyword Positions: -      Use keywords in web page titles. Web page titles are located at the top of your browser window, in the [...]

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Technology has taken the marketing world from print media and focus groups to social media and Google analytics. And just like McDonald’s changed the pace with which we feed, so the Internet has changed the speed with which we consume information. But beyond speed, we also receive so much more information than ever before. According [...]

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