A tradeshow offers you the chance to do something you don’t often have the opportunity to do: walk into a room full of your key demographic. But if you’re not prepared properly, it won’t matter who’s in the room. It’s like being handed an apple when you don’t have any teeth. The key to a [...]
The best choice for your domain name is the name of your website. These days, most companies register the same domain name as their company name. So, when people look up your company, they will type in www.yourcompany.com. If instead another site pops up, or worse yet, your competitor’s website pops up, you run a [...]
We’ve already talked about the importance of using keywords for Search Engine Optimization (SEO). But to further benefit your SEO campaign, you need to know where best to position your keywords. Best Keyword Positions: - Use keywords in web page titles. Web page titles are located at the top of your browser window, in the [...]
Writing for websites is about brevity with impact. The Internet has trained us for instant-gratification. We want to know what we want to know and we want to know it now. What’s important to remember is that your content on your site will rarely, if ever be “read.” It is much more likely to be [...]
Brand marketing is different from product or service marketing as it defines the company as a whole. This may seem obvious, but many times businesses without a well-defined brand cannot retain customers The American Marketing Association’s definition of “brand” is a: “…name, term, sign, symbol or design, or a combination of them intended to identify [...]
