Corporate Identity and Branding

Logo Design | Slogans | Business or Product Naming | Signage | Campaign Design

Business or Product Naming

Having a unique name will strategically position your business or product above your competitors, and draw new interest from customers.  In today’s modern business world, a name is not just a name – it is a reflection of your capabilities, creativity, and place in the marketplace.

The steps in the naming process for a product or business are as follows:

1. Competitive Analysis – analyze and understand the tone and strength of similar products or companies.  This analysis helps to direct us in the branding, positioning, and naming of your product or company.
2. Positioning – refine and define your brand positioning in the marketplace.  Strong brand positioning is specific and adds details, making the name more effective.  Any strong name works together with the positioning of the business that they represent.
3. Name/Brand Development – apply the positioning strategy to determine how you want your new business or product name to work with your branding, advertising, and marketing strategies.
4. Trademark – prescreen names to ensure that your name is available.
5. Support Materials and Testing – create dynamic support materials to develop potential name ideas, and conduct appropriate market research testing.
6. Name and Tagline – final names and taglines are determined, as part of the complete positioning strategy.

Let Dreamscape Marketing help you to create a name that illuminates your business or product with an effective message. Click here for a free consultation!