The Power of Google

Posted 08.27.2010

What makes Google one of the most successful companies in the world? What makes their business model head and shoulders above those of similar companies.? Why can they continue to grow and succeed while other companies are reducing forces and cutting losses? What let’s Google continue to develop new technologies and fund countless projects while [...]

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The Value of a Business Card

Posted 08.24.2010

“He who has a thing to sell  and goes and whispers in a well Is not as apt to get the dollars as he who climbs a tree and hollers.” -Anonymous Most business cards whisper. They attempt to impress with colors and designs, but they never truly say anything to the prospect. In the 10 [...]

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Two of the most popular ad campaigns today: Old Spice’s “Smell like a Man” and the Dos Equis’ “World’s Most Interesting Man”  feature manly characters, buzz worthy catchphrases and are the true definition of “viral” campaigns. These campaigns provide interesting insight into a growing trend in advertising that integrates both the offline and online channels. [...]

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80/20 Rule in Marketing

Posted 08.19.2010

“60% of the time it works, every time.” -Anchorman For many, statistical justification are just useless quips that one hears almost everyday. 4 out of 5 dentists, 8 out of 10 mothers, 66.7% of voters. A quick statistic gives a little bit of a punch to any point that is being made, but for most [...]

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