Geotagging: Tweet Your Way to Success
October 5, 2009 by Cheryl
Filed under Business Strategies, Marketing Strategy, Uncategorized
Back in instant messaging’s heyday, I was always a bit perturbed when someone left an away message with a not-so-specific location. “At the nail salon.” Now, I’d love to join you for a pedi, but where to head? I’m from New York, where nail salons are about as common as pizzerias, so a generic reference whittled the possibilities down to, oh, about 6 shops in a 2-mile radius.
Today, Twitter is the hot way to tell everyone your business, and–much to my delight–geotagging has made its way into those 140-character posts. Applications like UberTwitter can automatically post a link to a map of the user’s location when a tweet is sent via cell phone. It’s a virtual “You Are Here” for anyone to see. No GPS necessary, either; the application uses the nearest cell phone tower to determine where you’re tweeting from. That New York nail salon? No longer in question.
Imagine the possibilities for marketing. Have an event coming up? Tweet the locale, so everyone knows where to head. Off to a conference? Let clients know which hotel you’re staying at. Have a traveling business or delivery service? Ask employees to tweet from the truck so customers–and you–can track their progress. Geotagging can help target marketing outreach and locate new areas to expand business.
Now, not everyone dabbles in Twitter. It’s one of those “love it or hate it” things, but when everyone from Lance Armstrong to Auntie Anne’s is tweeting, it’s more “gotta do it” than anything else. Fortunately, the Dreamscape Marketing team can take social media off your hands. We’ll stay on top of the latest trends, whether it’s managing your Twitter account or posting news about your latest product on Facebook. A social media campaign can boost traffic to your Web site, improve customer relations and help identify potential business associates–just leave it to us.
